The Great Read: Taavo Somer Can Make Anything Cool, Even Golf

The creator of Freemans Sporting Club, who helped define the ye olde aesthetic of the early aughts, opens a country club in the Hudson Valley.

Continue reading the main story September 30, 2021 Every weekday, we recommend one piece of exceptional writing from The Times — a narrative or essay that takes you someplace you might not expect to go. Mark Sommerfeld for The New York Times Taavo Somer Can Make Anything Cool, Even Golf The creator of Freemans Sporting Club, who helped define the ye olde aesthetic of the early aughts, opens a country club in the Hudson Valley. Open now Continue reading the main story Need help? Review our newsletter help page or contact us for assistance. You received this email because you signed up for top stories or great reads from The New York Times. To stop receiving these emails, unsubscribe or manage your email preferences. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018